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Digital download✦Work at your pace
Launch / Digital download

Customer Research Workbench

$29.00 USD

Digital products. Review the product description for included files and delivery details. Contact support if you need help accessing an order.

Taxes, where applicable, are calculated at checkout.

Build an evidence-backed customer brief you can use to write offers and product pages.

Built for: Creators and freelancers turning audience conversations into an evidence-backed offer brief.

Inside the download

  • Six-step field guide in HTML and editable Markdown
  • Offline guided workbook with text export and restorable JSON backup
  • Ready-to-adapt action kit: customer-brief-and-coding-kit.md
  • Research coding table in CSV format
  • Two task-specific AI prompts
  • Worked fictional example and quality checklist

What you will work through

  • Write the research question
  • Create a sampling plan
  • Capture consent and context
  • Code observations
  • Synthesize patterns
  • Deliver the customer brief

ZIP download. HTML opens in a modern browser; CSV opens in a spreadsheet app; Markdown opens in a text editor. No paid AI subscription is required to use the worksheets. AI assistance is optional. Single-business internal-use license; completed client-specific outputs are allowed, source-template redistribution is not. No software subscription, consulting, or guaranteed business outcome is included.

A closer look

Look inside the system.

Selected excerpts from the actual product. The full download includes the complete guides and editable files listed in the product description.

Actual guide excerptStep 1 · Write the research question

Choose one decision: what problem to solve, what objection to address, or what onboarding step to fix. Name what the research will not decide. Avoid collecting a pile of interesting material without a decision attached.

Your output: Record the decision, evidence, and next action in the workbook.

Actual workbook starterYour first working notes
Decision:
Research question:
Out of scope:

Blank entries are template fields for your own project.

Actual working tableResearch coding table
Source IDSegmentObservationQuote or paraphraseCodeSeverity 1-5Unique participant IDConfidenceImplication
EXAMPLE-R01Independent bookkeeperFiles arrive with unclear namesParaphraseIntake friction4P01MediumTest naming instructions

Fictional example row. Values are illustrative, not customer results.

Actual action-kit excerpt · fictional exampleWorked coding exercise — fictional
Source R01, participant P01, independent video editor: Client feedback arrives in email and chat. The editor manually consolidates it before editing. The client has no budget for another tool.
Source R02, participant P02, independent video editor: Feedback is centralized, but two approvers disagree about the final version.
Source R03, participant P01: The editor would prefer a single person to approve changes. This is the same participant as R01.

R01 yields PAIN: scattered feedback; WORKAROUND: manual consolidation; CONSTRAINT: no additional tool budget. R02 yields PAIN: conflicting approvals; counterevidence to …
Full download inventory7 files included
  • guide.html
  • guide.md
  • workbook.html
  • template.csv
  • prompts.md
  • LICENSE.txt
  • customer-brief-and-coding-kit.md
Files and compatibility

See the product description for its complete file list. Standard kits include HTML, Markdown, and CSV files. A modern browser and a spreadsheet or text editor are sufficient; optional AI use may involve a separate service.

How you can use it

Single-business internal use, including finished client-specific outputs. Source templates, workbooks, and guides may not be resold, shared, sublicensed, or redistributed. The license included with your product governs use.

Need a hand?

For product questions or help accessing an order, email pluggmobilellc@gmail.com.

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