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Digital download✦Work at your pace
Launch / Digital download

Positioning & Message Studio

$29.00 USD

Digital products. Review the product description for included files and delivery details. Contact support if you need help accessing an order.

Taxes, where applicable, are calculated at checkout.

Create a clear positioning statement, message hierarchy, and reusable copy brief.

Built for: Independent creators and service freelancers clarifying what they sell and who it fits.

Inside the download

  • Six-step field guide in HTML and editable Markdown
  • Offline guided workbook with text export and restorable JSON backup
  • Ready-to-adapt action kit: positioning-and-copy-templates.md
  • Message map in CSV format
  • Two task-specific AI prompts
  • Worked fictional example and quality checklist

What you will work through

  • Map real alternatives
  • Choose the frame
  • Write the positioning sentence
  • Build the message hierarchy
  • Translate into page copy
  • Test comprehension

ZIP download. HTML opens in a modern browser; CSV opens in a spreadsheet app; Markdown opens in a text editor. No paid AI subscription is required to use the worksheets. AI assistance is optional. Single-business internal-use license; completed client-specific outputs are allowed, source-template redistribution is not. No software subscription, consulting, or guaranteed business outcome is included.

A closer look

Look inside the system.

Selected excerpts from the actual product. The full download includes the complete guides and editable files listed in the product description.

Actual guide excerptStep 1 · Map real alternatives

List what buyers do today: hire someone, use a template, use software, improvise, or do nothing. Compare effort, cost, risk, and fit. Avoid claiming competitors lack a feature unless you have verified it.

Your output: Record the decision, evidence, and next action in the workbook.

Actual workbook starterYour first working notes
Buyer alternatives:
Verified tradeoffs:
Unknown competitor facts:

Blank entries are template fields for your own project.

Actual working tableMessage map
Message levelDraft copyCustomer evidence IDMechanismProof availableUnsupported claim to remove
PrimaryOrganize your next client kickoffR01Intake plus asset checklistSample checklistGuaranteed faster projects

Blank working template. Values are illustrative, not customer results.

Actual action-kit excerpt · fictional exampleWorked message hierarchy — fictional editing workflow kit
Category: Client feedback templates for freelance video editors.
Headline: Give every revision round a clear starting point.
Explanation: Editable feedback instructions, a change log, and an approval checklist you can adapt to your next video project.
Benefit 1: Gather actionable feedback. Mechanism: timestamp, requested change, and reason fields. Proof: a sample completed feedback row.
Benefit 2: Keep revision decisions visible. Mechanism: one change log with owner and status. Proof: the actual log preview.
Benefit 3: Define who approves. Mechanism: approver field and signoff checklist. Proof: a sample checklist.
Exclusion: This …
Full download inventory7 files included
  • guide.html
  • guide.md
  • workbook.html
  • template.csv
  • prompts.md
  • LICENSE.txt
  • positioning-and-copy-templates.md
Files and compatibility

See the product description for its complete file list. Standard kits include HTML, Markdown, and CSV files. A modern browser and a spreadsheet or text editor are sufficient; optional AI use may involve a separate service.

How you can use it

Single-business internal use, including finished client-specific outputs. Source templates, workbooks, and guides may not be resold, shared, sublicensed, or redistributed. The license included with your product governs use.

Need a hand?

For product questions or help accessing an order, email pluggmobilellc@gmail.com.

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